What happens when someone calls your business and you don't answer? They move on to the next guy. We send 'em a text to keep that from happening.
That reply lands on your phone in seconds — with their number and what they need.
How It Works
After hours. On another job. Receptionist taking a long lunch. Or you just can't get to the phone.
"Hi, thanks for calling [Your Business]! What can we do for you…" They can reply and tell you what they need.
You see their number and what they need. Call or text back and book the job. Can be sent to your email as well, and can be easily changed for each shift.
See every part of it — the messages, your control panel, setup and the rules →
Too lazy to read? Watch a 1 minute video that shows everything you need to know!
(916) 555-0142
Bob's PlumbingText message
BoomerangMessage
My bathroom is FLOODING! Water shooting everywhere, I need someone ASAP!!
Tap to call or text them
Courtesy of Boomerang
From a call that nobody answered.
Every time. No contracts, no fine print.
(916) 555-0142
Bob's PlumbingSarah M. · (916) 555-0142
It's simple: Customer gets a text. They text you instead of calling the next guy. You make money.
Your Own Personal Website
If Boomerang does not help you book at least one new customer in a month, tell us. That month is free. No hoops. No hassle.
Simple Pricing
For businesses with exceptionally high call volumes, pricing may be adjusted to account for the additional messaging costs involved — and we'll always have that conversation with you first. The vast majority of service businesses will never come close to that threshold. For most, $199 is all you'll ever pay.
Questions
At a Glance
Setup takes minutes. We handle the rest. Your first missed call triggers your first automatic follow-up.
Heads up — we may give you a quick call after you sign up. Setup means one small change on your phone line. We send you a setup page with your own codes already on it, and we'll call to walk you through it if you want a hand, or if we need to check one of the numbers you enter below.
Your business
Where to forward replies
For your texting registration
Carriers require every texting number to be registered to the business it texts for — that's what keeps your texts out of spam filters. We file all of it for you; you never deal with the phone companies. Your EIN is used only for this registration.
This has to match your EIN paperwork exactly — the phone carriers check the two against each other. If you don't have an EIN, leave this blank. We ask for this twice because your official company name may differ from the one you use with your customers. (Ex: Valley HVAC vs Valley HVAC LLC)
Boomerang Text Follow-Up Service
Nothing charged today · first charge when your line goes live
For businesses with exceptionally high call volumes, we may adjust your pricing down the road to cover the extra messaging costs — and we'll always have that conversation with you first. Most businesses will never get this many calls; but if you do, trust us — you'll be making enough that the slight price increase will likely have paid for itself many times over. However, for most, $199 is all you'll ever pay.
You won't be charged today. We securely save your payment method through Stripe and get your setup started. Your first $199 monthly charge happens only once your text line is verified and live — typically 1–2 weeks. Cancel any time before then at no cost.
When a call to your business goes unanswered, Boomerang automatically texts the caller back and forwards their reply to the phone number you designate.
$199/month, billed monthly in advance through Stripe. Your payment method is securely saved when you sign up but is not charged until your text line is verified and goes live (typically 1–2 weeks after signup); that first charge begins your monthly billing. Cancel anytime; cancellation takes effect at the end of the current billing period. No partial-month refunds outside the guarantee.
For businesses with exceptionally high call volumes, pricing may be adjusted to account for the additional messaging costs involved — and we'll always have that conversation with you first. The vast majority of service businesses will never come close to that threshold. For most, $199 is all you'll ever pay.
Any calendar month you can't identify at least one booking facilitated through Boomerang, you may request a full waiver of that month's fee. Requests must be made within 30 days of that period's billing date.
You agree to notify your customers of the automated text follow-up in your voicemail greeting and, if you operate a website, on that website. We provide the exact wording.
Setup uses a call-forwarding change on your phone line. We send you a setup page with your own codes on it, and we can complete it with you on a call if you want one. We confirm the numbers you provided before going live. You're responsible for the accuracy of those numbers.
Messages are transactional only: they answer a call the person just made to you. No marketing. A promotional text is any message meant to advertise or encourage a purchase — sales, discounts, coupons, price lists, seasonal or holiday offers, new services, upsells, “we miss you” check-ins, referral asks, and requests for a review or rating all count. You may not send any of those through Boomerang, even to someone who called you first, and even if you attach it to a reply that started out transactional. Your messages may identify your business, respond to the missed call, and arrange a time to talk — nothing further. Recipients can opt out any time by replying STOP, and message & data rates may apply to them.
Boomerang Technologies acts as a technical service provider. You're responsible for lawful use of the service in your jurisdiction and agree to the indemnification terms in the full Terms of Service.
Message delivery depends on carriers and third-party networks and can't be guaranteed. Either party may terminate as described in the full Terms.
This box is a plain-English summary, written to help you decide. It is not the agreement itself, and nothing in it adds to or changes the agreement. If anything here reads differently from the full documents, the full Terms of Service, Privacy Policy, and SMS Terms are the ones that count. Those three documents are the agreement between you and Boomerang Technologies, and checking the box below means you have read and agreed to them. California law governs this agreement.
Your payment details are held by Stripe, never by us, and nothing is charged until your line is switched on. $199/mo, cancel any time.
By subscribing you agree to Boomerang Technologies' Terms of Service, Privacy Policy, and SMS Terms, including your responsibility to notify customers of follow-up texts via your website and voicemail greeting. Message and data rates may apply to end recipients.
Your payment method is saved securely — you haven't been charged. We'll reach out in a day or two to complete your setup, and your first $199 monthly charge happens only once your text line is verified and live. Check your email for next steps.
This area is for Boomerang staff only.
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Fill in your client's details to generate a monthly invoice for their Boomerang subscription.
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Client CompanyBy subscribing to the Boomerang Texts service ("Service"), you ("Client") agree to be bound by these Terms of Service. These terms constitute a legally binding agreement between you and Boomerang Technologies, a sole proprietorship operating BoomerangTexts.com ("Boomerang," "we," "us"). Please read them carefully before activating your subscription. Your use of the Service is also governed by our Privacy Policy and SMS Terms.
Boomerang Texts provides an automated SMS follow-up service for service-based businesses. When an inbound call to a Client's registered business phone number goes unanswered, the Service automatically sends a text message to the caller on the Client's behalf. Any response from the caller is then forwarded to the Client's designated recipient phone number.
By activating the Service, the Client explicitly authorizes Boomerang Technologies to:
The Client acknowledges that an inbound missed call from a potential customer constitutes an implicit expression of interest and serves as the acceptable triggering event for the initial outbound text message under applicable telemarketing and messaging regulations. The Client accepts full responsibility for ensuring this basis complies with all applicable federal, state, and local laws and regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines.
As a condition of using this Service, the Client agrees to maintain the following disclosures at all times while the Service is active:
Failure to maintain these disclosures does not relieve the Client of their legal obligations and may result in suspension or termination of the Service at Boomerang's discretion.
Boomerang Technologies is committed to ensuring that all automated messages sent through the Service comply with applicable federal regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices. The following standards are built into every outbound message sent on a Client's behalf:
While Boomerang Technologies builds these protections into the Service, the Client remains ultimately responsible for ensuring their use of the Service complies with all applicable laws. Boomerang Technologies will make reasonable efforts to stay current with evolving messaging regulations and update the Service accordingly.
The Client assumes full legal responsibility for the use of this Service, including any claims, disputes, fines, or liability arising from the sending of automated text messages on the Client's behalf. Boomerang Technologies acts solely as a technical service provider and makes no warranty that use of the Service complies with the laws of any specific jurisdiction. Clients are solely responsible for obtaining their own legal counsel to confirm compliance.
The Client agrees to indemnify and hold harmless Boomerang Technologies, its owner, employees, and agents from any and all claims, damages, or expenses (including legal fees) arising from the Client's use of the Service.
Boomerang Technologies reserves the right to refuse service to any individual or business, or to terminate an existing subscription at any time, for any reason, at our sole discretion. In the event that Boomerang Technologies initiates termination of an active subscription mid-month, the Client will receive a prorated refund for the unused portion of that billing period. The Client may also cancel at any time per Section 9.
The standard monthly subscription fee is $199.00, billed on a recurring basis. For Clients whose business generates call volumes that result in messaging costs substantially exceeding the standard rate, Boomerang reserves the right to propose an adjusted pricing structure. Any such change will be communicated to the Client in advance, and the Client may cancel their subscription prior to the adjustment taking effect.
If, in any given calendar month, the Client cannot identify at least one customer booking or appointment facilitated through the Boomerang Texts follow-up service, the Client may contact Boomerang Texts to request a full waiver of that month's fee. This guarantee applies on a month-by-month basis and must be requested within 30 days of the billing date for that period.
The Client may cancel their subscription at any time by contacting Boomerang Texts. Cancellation takes effect at the end of the current billing period. No partial-month refunds are issued for Client-initiated cancellations outside of the guarantee described in Section 9.
Boomerang Technologies reserves the right to update these Terms of Service at any time. Clients will be notified of material changes via email or text. Continued use of the Service after notification constitutes acceptance of the revised terms.
These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws provisions. Questions about these Terms can be directed to: james@boomerangtexts.com
This Privacy Policy explains how Boomerang Technologies ("Boomerang," "we," "us," or "our"), a sole proprietorship operating BoomerangTexts.com and the Boomerang missed-call text follow-up service (the "Service"), collects, uses, and protects information. It applies both to the businesses that subscribe to the Service ("Clients") and to the people who call those businesses and may receive a text message through the Service ("Message Recipients").
The short version: We collect only what we need to send a follow-up text after a missed call and route the reply to the business. We never sell or share the phone numbers, messages, or SMS opt-in information of people who call our Clients. Our home page, our How It Works page and our advertising landing pages use the Meta Pixel — and, for signups made on them, Meta's Conversions API — to measure our own ads, and you can switch both off (Section 8).
From Clients (subscribing businesses):
From Message Recipients (people who call a Client's business):
From website visitors: standard, limited technical information (such as your browser type and pages viewed) needed to operate and secure the website. We also count visits to our public pages with a cookieless analytics tool that stores nothing on your device and does not identify you — see Section 4. On our home page, our How It Works page and our advertising landing pages, the Meta Pixel also collects information about your visit — see Section 5.
We do not sell, rent, or share mobile information — including your mobile phone number — with third parties or affiliates for their own marketing or promotional purposes. Information about your consent to receive text messages (your SMS opt-in) is never shared with any third party for any purpose, except with the messaging providers strictly necessary to deliver the messages you have agreed to receive.
Text messages sent through the Service are transactional follow-ups to a call you placed to a participating business. They are not marketing messages.
All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.
We rely on a small number of trusted providers to operate the Service, and we share only the information necessary for them to perform their function:
These providers are bound to use the information only to provide services to us. We do not authorize them to use Recipient mobile numbers or opt-in data for their own purposes.
Beyond the providers above, we share a Message Recipient's phone number and message content only with the specific Client business the Recipient called — that is the entire purpose of the Service. We may also disclose information if required by law, to enforce our Terms, or to protect the rights, safety, or property of Boomerang, our Clients, or others. We never sell or share Message Recipients' information with anyone.
Advertising measurement (Meta Pixel). These pages of our website use the Meta Pixel — a tool from Meta Platforms, Inc., the company behind Facebook and Instagram: our home page (boomerangtexts.com), our How It Works page (boomerangtexts.com/how-it-works), and our advertising landing pages, which are boomerangtexts.com/go and its versions for particular trades, whose addresses begin boomerangtexts.com/go- (such as boomerangtexts.com/go-hvac). We use it to measure how well our own ads work — including when a business that saw one of our ads comes back to our website later to sign up — and to show our ads to people who have visited our website. When you visit one of those pages, the Pixel may collect technical information such as your IP address, browser and device details, the page you viewed, and cookies Meta uses to recognize your browser, and it tells us when a business submits our signup form, taps to call or text us, or taps our demo number. So that a single visit is reported once rather than several times, those pages also keep a short-lived marker in your browser's session storage recording that an action has already been counted — your browser discards it when you close the tab, and it holds no personal information. Meta may use this information to measure and deliver our ads and for its own purposes, as described in Meta's Privacy Policy. The Pixel itself does not read what you type into our forms (the signup details our server shares are described next), and it never receives the phone numbers, messages, or SMS opt-in information of people who call our Clients. It runs only on those pages — not on the rest of our website, the client portal, the pages that help our Clients set up their service, or anything a Message Recipient sees. To opt out, see Section 8.
Server-side measurement (Meta Conversions API). When a business signs up on one of those pages, our server also tells Meta about the signup directly — once when the form is submitted and again when the payment method is saved — so it can be matched to the ad that led to it even if a browser blocked the Pixel. With it we send the email address, phone numbers, name, city, state, and ZIP code entered on the form, each scrambled with a one-way hash (SHA-256) before it leaves our server, along with the Pixel's browser and ad-click identifiers, the IP address, and the browser type. Meta uses these to match the signup to its accounts and to measure and improve our ads. We never send EINs, legal business names, street addresses, websites, card details, or anything about the people who call our Clients. This happens only for signups made on those pages, and never for a browser sending Global Privacy Control.
We keep information for as long as needed to provide the Service and for a reasonable period afterward to meet legal, accounting, and compliance obligations. Opt-out records are retained as long as necessary to ensure we continue to honor your opt-out. Recorded after-hours voicemails are automatically deleted approximately 90 days after they are received; a Client may delete their voicemails sooner from their control panel, and we may delete them sooner as needed.
We use reasonable administrative and technical safeguards to protect information, including access controls and encryption in transit. No system is perfectly secure, but we work to protect your information and limit access to those who need it to operate the Service.
If you are a California resident, the California Consumer Privacy Act (as amended) gives you the right to know what personal information we collect, to request deletion, and to opt out of the "sale" or "sharing" of personal information. We never sell or share Message Recipients' information. Our use of the Meta Pixel and Conversions API on our website (Section 5) may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under California law. You can opt out at any time by turning on Global Privacy Control in your browser, which we honor automatically as a valid opt-out request. To exercise your other rights, contact us at james@boomerangtexts.com. We will not discriminate against you for exercising these rights.
The Service is intended for businesses and their adult customers. It is not directed to children under 13, and we do not knowingly collect personal information from them.
We may update this Privacy Policy from time to time. We will revise the "Last updated" date above and, where appropriate, notify Clients of material changes. Continued use of the Service after an update constitutes acceptance of the revised policy.
Boomerang Technologies
Sacramento County, California, USA
Email: james@boomerangtexts.com
These SMS Terms describe the text messaging program operated by Boomerang Technologies ("Boomerang," "we," "us") on behalf of participating businesses. By contacting a participating business or by opting in as described below, you agree to these terms.
Boomerang provides an automated missed-call follow-up service for local service businesses. When you call a participating business and your call is not answered, you may receive a single automated text message from that business inviting you to share how they can help. If you reply, your message is forwarded to the business and you may receive a brief confirmation. This is a customer-care conversation — it is not marketing.
By placing a call to a participating business, you consent to receive a follow-up text message regarding your inquiry. When a business is closed, you may instead be asked to press 1 to confirm you would like to receive a text — pressing 1 is your opt-in. You may also be invited to leave a voicemail. We send messages only to people who first contacted the business; we do not send unsolicited texts.
This is not a recurring or subscription text program. You receive an automated follow-up after a missed call, plus any messages that are part of the back-and-forth you start by replying. Frequency depends on your own interaction with the business.
Message and data rates may apply. Boomerang does not charge you for text messages, but your mobile carrier's standard messaging and data rates may apply to messages you send or receive.
You can opt out at any time by replying STOP to any message. The keywords STOP, UNSUBSCRIBE, CANCEL, END, and QUIT all work. After you opt out, you will not receive further automated messages from that business through the Service. If you change your mind, reply START to opt back in.
Reply HELP to any message for assistance, or email us at james@boomerangtexts.com. Each automated message identifies the business contacting you so you always know who the message is from.
Mobile carriers are not liable for delayed or undelivered messages. Message delivery is subject to your carrier's transmission and effective only when received.
Your information is handled in accordance with our Privacy Policy. We do not sell your information, and we never share your mobile number or SMS opt-in information with third parties for their marketing.
We may update these SMS Terms from time to time. The "Last updated" date above reflects the most recent version. Continued participation after an update constitutes acceptance of the revised terms.
Boomerang Technologies · Sacramento County, California, USA · james@boomerangtexts.com